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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 10: Pricing Strategies: Understanding and Capturing Customer Value
  5. Question
    Cost- Based Pricing Relies on Consumer Perception of Value to Drive
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Cost- Based Pricing Relies on Consumer Perception of Value to Drive

Question 70

Question 70

True/False

Cost- based pricing relies on consumer perception of value to drive pricing.

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