In 2014,General Mills Acquired Annie's Homegrown,an Organic Food Company,to Meet

Multiple Choice

In 2014,General Mills acquired Annie's Homegrown,an organic food company,to meet a growing demand by consumers to have access to organic and natural foods.The company used marketing research to identify ways to grow the brand,promote it,and evaluated plans to market it.This is an example of what use of marketing research?

A) Generating and identifying potential marketing actions
B) Generating,refining,and evaluating potential marketing actions
C) Identifying marketing opportunities and problems
D) Identifying market problems and generating marketing actions