A Great Deal of Marketing Research Is Conducted to Determine

Multiple Choice

A great deal of marketing research is conducted to determine the size of various market segments.Not only are managers interested in knowing the size of a market segment but also:

A) If that segment is shrinking and why competitors did not fulfill the wants and needs of that segment.
B) If that segment is growing and how well competitors are fulfilling the needs of that segment.
C) If that segment is growing and how well competitors are fulfilling the wants and needs of that segment.
D) If that segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment.