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Maritz Research's New Vehicle Customer Study Includes Data Collected Over

Question 4

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Maritz Research's New Vehicle Customer Study includes data collected over several years,and in recent years it has studied hybrids.Its market analysts know why drivers purchase hybrids,what makes them satisfied,what their expectations are for gas mileage,and preferences for alternative fuels.The main use of this type of research would be related to:


A) Product research.
B) Pricing research.
C) Promotion research.
D) Distribution research.

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