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    Exam 11: Dealing with Fieldwork and Data Quality
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    Business-To-Business(B2B)marketing Research Is Even More Challenging Than Consumer Research,presenting Additional
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Business-To-Business(B2B)marketing Research Is Even More Challenging Than Consumer Research,presenting Additional

Question 90

Question 90

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Business-to-business(B2B)marketing research is even more challenging than consumer research,presenting additional hurdles that must be cleared(such as negotiating"gatekeepers")just to find the right person to take part in the survey.

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