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    Marketing Research
  4. Exam
    Exam 11: Dealing with Fieldwork and Data Quality
  5. Question
    It Is Important for Researchers to Know Both the Sources
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It Is Important for Researchers to Know Both the Sources

Question 2

Question 2

Essay

It is important for researchers to know both the sources of nonsampling errors as well as ways to minimize its effect.Describe intentional and unintentional errors as well as the causes.

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