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    Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses
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    When Statistical Procedures Are Used by Marketing Researchers to Generalize
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When Statistical Procedures Are Used by Marketing Researchers to Generalize

Question 43

Question 43

Multiple Choice

When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents,the process is referred to as:


A) Descriptive analysis.
B) Difference analysis.
C) Relationship analysis.
D) Inference analysis.

Correct Answer:

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