Researchers Have Two Options When It Comes to Reporting Confidence

Multiple Choice

Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports.These options are:

A) The general case approach and the findings-specific confidence intervals approach.
B) The data analytics case approach and the general case approach.
C) The hypothesis approach and the findings-specific approach.
D) The general case approach and global findings confidence intervals approach.