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    Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses
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    The Most Commonly Used Level of Confidence in Marketing Research
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The Most Commonly Used Level of Confidence in Marketing Research

Question 82

Question 82

True/False

The most commonly used level of confidence in marketing research is the 90% level,corresponding to 1.65 standard errors with the 90% level of confidence usually the default level found in statistical analysis programs such as SPSS.

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