Multiple Choice
What is the marketing segmentation requirement where marketers are not working with a short-term or transitory set of differences?
A) Permanence
B) Longevity
C) Stability
D) Sustainability
Correct Answer:

Verified
Correct Answer:
Verified
Q53: Apparent differences between and among market segments
Q54: Meaningfulness,stability,and actionability are not statistical issues;rather,they are:<br>A)Marketing
Q55: When the researcher is reporting differences found
Q56: Fundamental differences are based on all of
Q57: Most computer statistical programs report only the
Q59: A researcher must fall back on statistical
Q60: A(n)_ is one that a marketing manager
Q61: Finding significant differences is exciting to marketing
Q62: ANOVA is much more efficient and convenient
Q63: Market segmentation is very prevalent,and whenever significant