Multiple Choice
What item is considered the"skeleton"of a research report and provides an overview of the most useful information,including the conclusions and recommendations?
A) Letter/memo of transmittal
B) Abstract/executive summary
C) The body
D) The conclusions/recommendations
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Results uncovered from a marketing research study
Q37: The _ should logically present the findings
Q38: Generally,only a few people will read a
Q39: _ are visual reports designed to make
Q40: Which of the following would NOT be
Q42: The method's section should be detailed enough
Q43: The primary purpose of the letter/memo of
Q44: Marketing research reports are tailored to specific
Q45: _ allow companies to gather and integrate
Q46: The results section is the main body