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    Exam 2: The Marketing Research Industry
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    Falsifying Data in Order to Make the Findings Consistent with Predetermined
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Falsifying Data in Order to Make the Findings Consistent with Predetermined

Question 13

Question 13

Multiple Choice

Falsifying data in order to make the findings consistent with predetermined points of view would demonstrate:


A) Lack of research integrity.
B) Lack of proper study design.
C) Lack of proper study supervision.
D) Lack of the use of data falsification detection software.

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