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Misrepresenting the Impact of the Sampling Method and Its Impact

Question 4

Multiple Choice

Misrepresenting the impact of the sampling method and its impact on sample data violates ethics codes of the marketing profession.This code would falls into the category of:


A) Fair dealings with respondents.
B) Fair dealings with clients and subcontractors.
C) Maintaining research integrity.
D) Concern for society.

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