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    Marketing Research
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    Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives
  5. Question
    Marketing Researchers Find Constructs Helpful
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Marketing Researchers Find Constructs Helpful

Question 20

Question 20

Multiple Choice

Marketing researchers find constructs helpful.Once it is determined that a specific construct is applicable to the problem,there are customary ways of ________ the constructs.


A) synchronizing
B) operationalizing
C) analyzing
D) projecting

Correct Answer:

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