Multiple Choice
Why is the ACS a major secondary data resource for marketing researchers?
A) The data have high reliability since major research firms collect it.
B) The data have"high marks"for reliability since it is collected from social media.
C) The data have"high marks"for reliability since it is continuously collected from online panels
D) The data have the U.S.Census Bureau's"high marks"for reliable data and will be current,
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Instead of a client firm trying to"reinvent
Q13: Packaged information is a special form of:<br>A)Secondary
Q14: Disadvantages and problems exist with secondary data
Q15: Social media data,also termed user-generated content(UGC),are any
Q16: Wearables turn people into walking,talking trails of
Q18: Many research professionals believe IoT is important
Q19: Retailers who purchase Nielsen's tracking data for
Q20: Manufacturers interested in prevailing attitudes about pollution
Q21: Proper management of big data has the
Q22: There are several distinct advantages of using