Multiple Choice
Nielsen Ratings service,which measures TV audience size and viewer demographics for TV programs,is an example of:
A) A syndicated data processing firm.
B) A standardized data processing firm.
C) A syndicated data services firms.
D) A packaged data services firms.
Correct Answer:
Verified
Correct Answer:
Verified
Q30: There are some disadvantages associated with secondary
Q31: Syndicated data services provide client firms with
Q32: Researchers need to use multiple methods of
Q33: Geodemographics is the term used to describe
Q34: Unlike the U.S.Census,the American Community Survey does
Q36: Given the large amounts of data available,researchers
Q37: Which of the following is NOT an
Q38: In addition to providing new data each
Q39: _ is an example of internal secondary
Q40: Problems exist with secondary data because:<br>A)Data have