Solved

Professors Kotler and Keller Describe Several Ways Companies Use Their

Question 47

Multiple Choice

Professors Kotler and Keller describe several ways companies use their databases as part of data mining.Of the following,which is NOT a way companies primarily use their databases?


A) Identify prospects
B) Deepen customer loyalty
C) Reactivate customer purchases
D) Discover illegal customer activities

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q42: A firm that offers a packaged service

Q43: Since the data from the IoT generally

Q44: Tracking studies are longitudinal studies that monitor

Q45: Commercial firms,government agencies,or community service organizations conducting

Q46: Data captured from sales records,purchase requisitions,invoices,and complaints

Q48: Marketers are interested in consumers' attitudes toward

Q49: One of the fastest-growing areas of marketing

Q50: Explain the advantages and disadvantages of secondary

Q51: Discuss the impact of the Internet of

Q52: Nielsen tracking studies are _ that monitor