Multiple Choice
A popular and growing trend in marketing research is the use of ________ to gain insights,with about half of marketing research professionals in a 2014 survey claiming that their firm has used this research technique.
A) focus groups
B) ethnographic research groups
C) shopalong research communities
D) marketing research online communities
Correct Answer:
Verified
Correct Answer:
Verified
Q88: A research technique that can be used
Q89: The _ of focus group participants should
Q90: Observation is not typically used when the
Q91: Define observation as a qualitative research technique
Q92: Any study that is conducted using an
Q94: People cannot recall accurately how many times
Q95: Participants in marketing research online communities are
Q96: The traditional size of a focus group
Q97: _ is the name for the ethnographic
Q98: A bank image survey showed that a