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    Marketing Research
  4. Exam
    Exam 6: Utilizing Exploratory and Qualitative Research Techniques
  5. Question
    Often Marketing Researchers Find That a Large-Scale Survey Is Inappropriate
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Often Marketing Researchers Find That a Large-Scale Survey Is Inappropriate

Question 6

Question 6

True/False

Often marketing researchers find that a large-scale survey is inappropriate and,instead,use a"soft approach"to the research.

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