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    Exam 6: Utilizing Exploratory and Qualitative Research Techniques
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    Midas Improved Its Service Quality by Having Customers Make Videos
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Midas Improved Its Service Quality by Having Customers Make Videos

Question 40

Question 40

True/False

Midas improved its service quality by having customers make videos of themselves as they made car service appointments.This is an example of using in situ observation.

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