menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Research
  4. Exam
    Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
  5. Question
    Researchers Often Desire to Measure ________,Which Cannot Be Directly Observed
Solved

Researchers Often Desire to Measure ________,Which Cannot Be Directly Observed

Question 53

Question 53

Multiple Choice

Researchers often desire to measure ________,which cannot be directly observed because they are mental constructs such as a person's attitude or intentions.


A) objective properties
B) animate properties
C) subjective properties
D) inanimate properties

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q48: A respondent accesses an online questionnaire,registers responses

Q49: Measurement underlies marketing research to a great

Q50: Attention should be given to placing the

Q51: In order to avoid question bias situations,researchers

Q52: _ pertains to the sequencing of questions

Q54: The ratio characteristic allows us to construct

Q55: What is the interval scale that has

Q56: What are the benefits to using computer-assisted

Q57: Race,religion,type of dwelling,gender,brand last purchased,and buyer/nonbuyer are

Q58: Marketing researchers take great care in developing

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines