menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Research
  4. Exam
    Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
  5. Question
    If the Respondent Is Asked to Indicate His or Her
Solved

If the Respondent Is Asked to Indicate His or Her

Question 62

Question 62

Multiple Choice

If the respondent is asked to indicate his or her first,second,third,and fourth choices of hotels,the results are:


A) Preferentially scaled.
B) Nominally scaled.
C) Differentially scaled.
D) Ordinally scaled.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q57: Race,religion,type of dwelling,gender,brand last purchased,and buyer/nonbuyer are

Q58: Marketing researchers take great care in developing

Q59: Those arguing for the inclusion of a

Q60: Computer-assisted questionnaire design software often has a

Q61: The decision about whether to use a

Q63: Determining a description or amount of some

Q64: Question evaluation is a judgment process,but there

Q65: The drawbacks to the Likert five-point scale

Q66: The creation of the introduction should entail

Q67: A valid measure is truthful;a response may

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines