Multiple Choice
The type of scale that might measure the degree a person is price-conscious,fashion-conscious,an opinion giver,a sports enthusiast,child oriented,home centered,or financially optimistic is:
A) Demographic Inventory.
B) Socio-cultural Inventory.
C) Personality Inventory.
D) Lifestyle Inventory.
Correct Answer:
Verified
Correct Answer:
Verified
Q29: Using numbers associated with question response options
Q30: Answers that involve yes-no,agree-disagree,or any other instance
Q31: While not documented by research,most researchers feel
Q32: Any self-administered survey qualifies for anonymity as
Q33: Scale measures are those in which the
Q35: Regardless of whether or not the questionnaire
Q36: The focus of the semantic differential is
Q37: If the answer is"Yes"to the question,"Did you
Q38: Beginning with the research objectives,the researcher identifies
Q39: Questionnaire organization is the sequence or"flow"of statements