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    Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
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    Researchers Are Often Given the Task of Finding Irrelevant Similarities
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Researchers Are Often Given the Task of Finding Irrelevant Similarities

Question 72

Question 72

True/False

Researchers are often given the task of finding irrelevant similarities in the profiles of various customer types,and measurement is a necessary first step in this task.

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