Multiple Choice
To increase the contribution margin a firm must either _____ or _____.
A) Increase its sales price; increase its fixed cost per unit.
B) Increase its sales price; decrease its variable cost per unit.
C) Increase its sales price; decrease its fixed cost per unit.
D) Increase its variable cost per unit; decrease its fixed cost per unit.
E) Decrease its variable cost per unit; decrease its fixed cost per unit.
Correct Answer:

Verified
Correct Answer:
Verified
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