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To Increase the Contribution Margin a fiRm Must Either _____

Question 134

Multiple Choice

To increase the contribution margin a firm must either _____ or _____.


A) Increase its sales price; increase its fixed cost per unit.
B) Increase its sales price; decrease its variable cost per unit.
C) Increase its sales price; decrease its fixed cost per unit.
D) Increase its variable cost per unit; decrease its fixed cost per unit.
E) Decrease its variable cost per unit; decrease its fixed cost per unit.

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