Diet Soda and High Caffeine Are Two Firms That Compete

Multiple Choice

Diet Soda and High Caffeine are two firms that compete in the soft drink market. These two competitors have decided to invest $10 million to form a new company, Fruit Tea, which will manufacture flavored teas. This new firm is defined as a:

A) consolidation.
B) strategic alliance.
C) joint venture.
D) merged alliance.
E) takeover project.