Which of the Following Statements Is True of Perceptual Maps

Multiple Choice

Which of the following statements is true of perceptual maps?

A) The farther companies are to one another on the map, the more similar they are perceived to be.
B) The closer companies are to one another on the map, the less likely they are to be competitors.
C) Brands in the same quadrant of the map are perceived as offering similar benefits to consumers.
D) Perceptual maps cannot be used to determine how offerings can be positioned.
E) Perceptual maps are not depicted as graphs.