Which of the Following Statements Is True of Positioning

Multiple Choice

Which of the following statements is true of positioning?

A) Positioning helps marketers identify consumers who have needs that are not being met.
B) The desired image should reflect how a product is similar to the competition.
C) Positioning helps consumers identify ways to dispose an offering.
D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.