Dairymeisters, a Company That Makes Food Products, Conducts a Survey

Multiple Choice

Dairymeisters, a company that makes food products, conducts a survey that reveals that delicious desserts usually have a high fat and calorie content. In order to capitalize on this, they begin the development of a low-calorie, healthy, and delicious dessert as a substitute to the high-fat items. This is an example of how marketers can help consumers resolve:

A) avoidance-avoidance conflict.
B) approach-avoidance conflict.
C) approach-approach conflict.
D) approach contradiction.
E) avoidance contradiction.