A Survey Has Been Conducted by Different Groups of Marketers

Multiple Choice

A survey has been conducted by different groups of marketers to find out the taste interests of cake lovers. The survey reveals that some groups of consumers like low-sugar cakes and other groups of consumers like rich, fondant cakes. In this scenario, marketers are most likely to use consumer needs, goals, or values to:

A) create new requirements for consumers.
B) create new marketing beliefs.
C) heighten emotional awareness.
D) segment the market.
E) stimulate cognitions.