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Which of the Following Is a Disadvantage of Using Smell

Question 60

Multiple Choice

Which of the following is a disadvantage of using smell as a marketing stimulus?


A) Smell does not entice consumers to try or buy a food product.
B) Smell does not produce physiological and emotional responses in consumers.
C) Consumers do not like products that mask aromas.
D) Some consumers may dislike a product scent or find it irritating.
E) Consumers do not perceive products through smell.

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