Which of the Following Is a Concern Associated with Brand

Multiple Choice

Which of the following is a concern associated with brand extensions?

A) The brand associations that are transferred to the new product will be too strong.
B) Motivation to process the brand image will be too high.
C) The creation of a new brand name is impossible.
D) The brand schema becomes less coherent and brand's image is diluted.
E) Many associations are linked with the original brand name.