In the Context of Brand Extensions, Stretchability of a Brand

Multiple Choice

In the context of brand extensions, stretchability of a brand depends on:

A) consumers' rejection of the fit between the parent brand and other products on which it appears.
B) preventing the transfer of meaning from the new branded product to the original brand schema.
C) the usage differences between parent brand and associated products.
D) finding consumers with the same degree of liking for a parent brand.
E) consumers' ability to process relationships between the parent brand and associated products.