Expectancy-Value Models Are Analytical Processes That Explain

Multiple Choice

Expectancy-value models are analytical processes that explain:

A) the different levels of abstractness in the associations that a consumer has about concepts.
B) the beliefs or knowledge consumers have about an object or action.
C) how fear or anxiety are elicited by stressing negative consequences.
D) ​how losses loom larger than gains for consumers even when the two outcomes are of the same magnitude.
E) how consumers' cultures can vary along four main value dimensions.