Multiple Choice
Exotic King Foods used songs from the 60s and 70s in their ads to evoke a positive response in consumers who were baby boomers. The music could have acted as a(n) _____ in classical conditioning to create a good feeling toward Exotic King Foods.
A) conditioned stimulus
B) unconditioned stimulus
C) conditioned response
D) unconditioned response
E) positive reinforcement
Correct Answer:
Verified
Correct Answer:
Verified
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Q36: Randy heard the same ad for Orenico
Q37: Attitudes formed under high-effort processing may not
Q38: According to research, consumers judge ads as
Q39: Scratch-and-sniff print ads are an example of
Q41: _ is a special case of classical
Q42: Marketers use nostalgia in messages to influence
Q43: Consumers use _ when they form beliefs
Q44: Briefly explain the dual-mediation hypothesis.
Q45: Briefly explain the peripheral route to persuasion.