Marketers at Cephida Corp

Multiple Choice

Marketers at Cephida Corp., an automobile manufacturer, advertise the company's new product, an SUV, with the tagline "A must-have car for parents." The ad highlights features that benefit parents. In this case, the marketers at Cephida Corp. stimulate consumer problem recognition by:

A) creating a new ideal state.
B) making consumers involve in subliminal perception.
C) creating new inhibitions.
D) making consumers involve in preattentive processing.
E) product placement.