A Consideration Set, Which Contains Options That Consumers Want to Choose

Multiple Choice

A consideration set, which contains options that consumers want to choose among, consists of a leading brand's perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.

A) biased effect
B) retrieval effect
C) feedback effect
D) attraction effect
E) differential effect