Which of the Following Strategies Can Help a Company Get

Multiple Choice

Which of the following strategies can help a company get its brand into the consumer's consideration set?

A) Maximizing the attraction effect resulting in a more positive evaluation of the brand
B) Limiting repetition of the brand name and messages in marketing communications
C) Trying to decrease consumer's short-term memory for the product's attributes
D) Promoting comparisons of the brand with superior competitors
E) Increasing sales of high-margin items simply by offering a low-priced option