Which of the Following Is One of the Drawbacks of Compensatory

Multiple Choice

Which of the following is one of the drawbacks of compensatory models?

A) They cannot help consumers in weighing the goodness of an attribute.
B) They cannot be used when brands in consumers' consideration set are similar in attractiveness.
C) They form an analysis where a negative evaluation of one brand cannot be made up by the positive features on others.
D) They require a significant amount of effort.
E) They do not fit with most decision-making situations.