Multiple Choice
Operant conditioning views behavior as being influenced by:
A) a conditioned stimulus being attached to an unconditioned stimulus.
B) an unconditioned stimulus being attached to a conditioned stimulus.
C) judgments on comparisons with a category prototype.
D) previous actions and the reinforcement from these actions.
E) cognitive reasoning built up from previous decisions.
Correct Answer:

Verified
Correct Answer:
Verified
Q63: Representativeness and availability are two major types
Q64: Satisfice is finding a brand that satisfies
Q65: _ increases the probability that we will
Q66: Consumers can develop decision heuristics called choice
Q67: A puppy is given a treat every
Q69: One way that consumers can make simple
Q70: Consumers are not guided by feelings when
Q71: Word-of-mouth communication is powerful because we tend
Q72: Zone of acceptance refers to consumers':<br>A) choices
Q73: Affect can also be generated from brand