Multiple Choice
Which of the following statements is true of post-decision dissonance?
A) It occurs especially when motivation, ability, and opportunity (MAO) are low.
B) It requires low involvement from a consumer.
C) It occurs when consumers perceive a favorable comparison between two chosen options.
D) It reduces when there is a search for additional information from sources such as experts.
E) It increases due to an increase in confirmation bias.
Correct Answer:

Verified
Correct Answer:
Verified
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