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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 11: Social Influences on Consumer Behavior
  5. Question
    Define a Reference Group, and Describe the Role It Plays
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Define a Reference Group, and Describe the Role It Plays

Question 18

Question 18

Short Answer

Define a reference group, and describe the role it plays in influencing people.

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Answered by ExamLex AI

A reference group is a social group that...

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