Mark Is a Graphic Designer

Multiple Choice

Mark is a graphic designer. He has an aversion toward tablets. He refused to buy a tablet even when all his friends bought one. He continued to refuse even when his boss pressured him to buy a tablet, as the company was to start doing all their design work on tablets. In the context of consumer behavior, Mark's behavior is an example of:

A) insistence.
B) arbitraging.
C) resistance.
D) scheming.
E) referencing.