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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    _____ Is the Degree to Which Consumers Influence Each Other
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_____ Is the Degree to Which Consumers Influence Each Other

Question 19

Question 19

Multiple Choice

_____ is the degree to which consumers influence each other in the diffusion of a new product.


A) Trialability
B) Complexity
C) Contagion
D) A fashion
E) A fad

Correct Answer:

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