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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    A _____ Is a Successful Innovation That Has a Very
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A _____ Is a Successful Innovation That Has a Very

Question 28

Question 28

Multiple Choice

A _____ is a successful innovation that has a very short product life cycle.


A) blip
B) flash
C) fad
D) fashion
E) classic

Correct Answer:

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