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Which of the Following Statements Is True of Pricing Strategies

Question 77

Multiple Choice

Which of the following statements is true of pricing strategies that influence food purchases?


A) A small decrease in price for unhealthy food will lead to a large increase in its demand.
B) Larger-sized products offered at a value price will not appeal to consumers who want to save money.
C) A small reduction in price for healthy food will lead to a large drop in its demand.
D) Larger-sized products offered at a value price will appeal to consumers with health goals.
E) Consumers exhibit more price sensitivity when prices rise on unhealthy foods.

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