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    Principles of Marketing Study Set 8
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    Exam 2: Strategic Planning
  5. Question
    A _____ Strategy Involves Creating New Products or Services for Existing
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A _____ Strategy Involves Creating New Products or Services for Existing

Question 17

Question 17

Multiple Choice

A _____ strategy involves creating new products or services for existing markets.


A) market-penetration
B) product-development
C) market-development
D) diversification
E) downsizing

Correct Answer:

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