Which of the Following Is an Advantage of Organizing in a Vertical

Multiple Choice

Which of the following is an advantage of organizing in a vertical market structure in B2B markets?

A) Communication with consumers is easier in a vertical market structure.
B) Product managers can market their brands to customers in different industries.
C) Marketing is more efficient because channels of communication are likely to be the same within an industry but different across industries.
D) It allows marketers in the B2B markets to reach consumers who are located geographically far from them.
E) It reduces the cost of production and,hence,lowers the cost of products.