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    Exam 7: Developing and Managing Offerings
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    _____ Refers to the Possibility That the Company Will Fail
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_____ Refers to the Possibility That the Company Will Fail

Question 63

Question 63

Multiple Choice

_____ refers to the possibility that the company will fail to earn the appropriate return on the money and effort it puts into the new product.


A) Investment risk
B) Financial risk
C) Opportunity risk
D) Innovation risk
E) Product risk

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