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    Principles of Marketing Study Set 8
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    Exam 8: Using Marketing Channels to Create Value for Customers
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    _____ Are Intermediary Firms That Sell Products That Businesses or Government
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_____ Are Intermediary Firms That Sell Products That Businesses or Government

Question 77

Question 77

Multiple Choice

_____ are intermediary firms that sell products that businesses or government departments and agencies use but don't resell.


A) Online retailers
B) Warehouse clubs
C) Industrial distributors
D) Category killers
E) Specialty stores

Correct Answer:

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